01
Intent gets blurred
Broad targeting and loose query control fill reports with clicks that were never likely to become customers.
Home / Paid media
Paid media built around qualified enquiries.
We plan, launch and improve search and social campaigns around the enquiries, opportunities and revenue your team wants.
The focus
What this service helps you improve.
For teams with a proven offer, meaningful media spend and access to sales outcomes.
02
Creative stops learning
Ads change, but the audience, offer and message hypotheses do not travel into the next brief.
03
Revenue disappears
Attribution ends at the form fill, leaving sales quality and pipeline outside the optimisation loop.
How the work progresses
From diagnosis to a better decision.
Diagnose
Audit account structure, search terms, audiences, creative, landing journeys and tracking.
Rebuild
Align campaigns to commercial intent, tighten measurement and give each audience a credible next step.
Improve
Run a documented testing rhythm across bids, offers, creative and landing pages.
Scale
Move budget towards the campaigns and messages producing qualified pipeline.
Measurement
Agree what success looks like.
Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok. Channel choice follows your buying journey.
Related work: Lemon Academy ↗
- Qualified enquiry volume and rate
- Cost per qualified enquiry and opportunity
- Pipeline created and influenced
- Revenue, ROAS and payback where data permits
Planning your engagement
Know the scope.
Know the next step.
What does an engagement include?
Reach buyers who are ready to act. We manage paid search and social campaigns around qualified enquiries, acquisition costs and sales outcomes. The final scope is agreed around your priorities, starting point and access to the relevant accounts and data.
How will we know whether it is working?
We agree the baseline and measures first. These may include qualified enquiry volume and rate, cost per qualified enquiry and opportunity, pipeline created and influenced. Results are reviewed in the context of sales quality and your business goals.
Can this work alongside our current team?
The initial conversation establishes who owns each part of the work, what access is needed and how the engagement fits your existing team.
What should we bring to the first call?
Bring your goals, current challenges, indicative budget and any recent performance or sales feedback. This helps establish whether the service is a useful fit.
Before you choose an agency
Questions worth asking.
Start with the decision you need to make, the evidence available and the scope of the work.
Which paid channels should we start with?
The starting point depends on your audience, offer and existing evidence. Search can capture active demand; paid social can test messages and reach relevant audiences. We review account history and sales feedback before recommending the channel mix, rather than spreading a limited budget across every platform.
How do you judge lead quality?
We distinguish a form submission from an enquiry your sales team can work with. Agreeing the qualification criteria and recording lead outcomes in your CRM helps connect campaign decisions with qualified opportunities, rather than optimising only for cheap submissions.
Are advertising budgets included in the subscription price?
Media spend, third-party costs and billing arrangements are confirmed in your proposal. The website’s subscription prices describe delivery capacity; the scope and channel budgets need to be agreed before campaigns begin.
Let’s talk about your business
What would better marketing
make possible for you?
Tell us where you are, where you want to go and what is getting in the way. We’ll help identify a useful place to start.