01
Technical clarity
Indexation, canonicals, internal linking, structured data, performance and migration hygiene.
Home / SEO & AI search
SEO and AI search optimisation for your next stage of growth.
Technical SEO, commercial page strategy and answer-engine optimisation help the right expertise become easier for buyers and machines to recognise.
The focus
What this service helps you improve.
For teams whose expertise deserves greater visibility, whose paid acquisition carries too much of the load, or whose migration needs protection.
02
Commercial architecture
Map buyer intent to service, comparison, proof and decision pages with distinct purposes.
03
Answer readiness
Make expertise clear through concise answers, strong sourcing, consistent entities and visible proof.
How the work progresses
From diagnosis to a better decision.
Map
Baseline branded visibility, technical health, priority themes and commercial query gaps.
Build
Create pages with a distinct purpose, search intent and internal-link role.
Strengthen
Add proof, citations, expert detail and structured data without manufacturing authority.
Read back
Review 14, 28, 56 and 90-day signals before scaling the approach.
Measurement
Agree what success looks like.
AEO builds on sound SEO: crawlable pages, clear entities, credible evidence and useful answers.
Related work: Endor Labs ↗
- Branded and non-branded search visibility
- Qualified organic enquiries and assisted bookings
- Pipeline influenced by organic landing pages
- AI-answer mentions and citations, tracked separately
Planning your engagement
Know the scope.
Know the next step.
What does an engagement include?
Help customers find your business in Google and AI answers. Technical fixes, useful service content and internal linking make your expertise easier to discover. The final scope is agreed around your priorities, starting point and access to the relevant accounts and data.
How will we know whether it is working?
We agree the baseline and measures first. These may include branded and non-branded search visibility, qualified organic enquiries and assisted bookings, pipeline influenced by organic landing pages. Results are reviewed in the context of sales quality and your business goals.
Can this work alongside our current team?
The initial conversation establishes who owns each part of the work, what access is needed and how the engagement fits your existing team.
What should we bring to the first call?
Bring your goals, current challenges, indicative budget and any recent performance or sales feedback. This helps establish whether the service is a useful fit.
Before you choose an agency
Questions worth asking.
Start with the decision you need to make, the evidence available and the scope of the work.
What is the difference between SEO and AEO?
SEO helps search engines discover and understand your pages. Answer-engine optimisation focuses on making your expertise clear enough to answer a buyer’s question. For Google AI Overviews and AI Mode, the same SEO foundations apply: accessible pages, useful content and accurate supporting information. There is no special AI schema or guaranteed inclusion.
How do you prioritise SEO for a UK audience?
We start with UK-filtered Search Console data, the services you sell and the questions your buyers ask. Technical barriers come first, followed by commercial pages and supporting content. We compare branded and non-branded searches separately rather than treating every visit as a potential enquiry.
Will AEO guarantee that AI tools recommend our business?
No. Search engines and AI tools decide what to surface, and their answers can change. We can improve the clarity, accessibility and evidence on your website, but cannot promise a recommendation, citation or ranking.
What should we measure beyond keyword rankings?
Track which landing pages generate audit bookings and qualified enquiries, then connect those enquiries with opportunities in your CRM. Search impressions and clicks help explain discovery; sales feedback helps establish whether that discovery is commercially useful.
Let’s talk about your business
What would better marketing
make possible for you?
Tell us where you are, where you want to go and what is getting in the way. We’ll help identify a useful place to start.